PGA Tour and XM Radio agree to long-term deal
Updated: March 16, 2005, 5:11 PM ET
Associated Press
PONTE VEDRA BEACH, Florida -- The PGA Tour and XM Satellite Radio announced on Wednesday a long-term broadcasting and marketing agreement, which includes exclusive XM broadcasts of PGA events.
Terms of the deal were not disclosed.
"This innovative agreement agreement between the PGA Tour and XM Satellite Radio will help extend the reach and popularity of Tour events and players," PGA Tour commissioner Tim Finchem said.
In addition to being the exclusive radio partner of the PGA, XM is the official satellite radio network of Major League Baseball, NASCAR and the IRL. However, NASCAR signed a five-year $107.5 million agreement that will make Sirius its official satellite radio partner beginning in 2007.
The agreement with the PGA also includes sales and rentals of portable XM2go radios at PGA courses.
Copyright 2005 by The Associated Press
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